The Ambassador Award recognizes the outstanding contributions of a local independent retailer to his or her community. The recipient is seen as a visionary, an innovator, and an integral part of the community that his or her business serves. Recipients are known for their community involvement, customer loyalty, and support of locally made products and services. As the name of the award suggests, this individual or business must embody the true spirit of entrepreneurship and community service required to be recognized as an ambassador of the retail industry.
This award is presented at the Excellence in Retailing Awards Dinner.