DTLQC. Digital Retail Conference: Over 350 Participants

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Save the Date for DTLQC. 2015 – October 29th, Montreal.
Stay tuned for more information!

On October 8, 2014, over 350 people gathered at the Windsor Ballrooms in Montreal to discuss the present and future of online retail.

The event, organized by Retail Council of Canada, featured key leaders and influencers in the digital space, including Christian Bourque and Jacques Nantel, Leger; Gaétan Frigon; Luc Dupont, University of Ottawa; Harley Finkelstein, Shopify; Frédérick Lecoq, FGL Sports and Mark's; Marie Josée Lamothe, Google Canada; Sylvain Carle, Real Ventures; Ethan Song, Frank & Oak; Sylvain Sénécal, HEC Montreal and many more. Visit the event website for full details: www.dtlqc.com/en.

Presentations:

The Connected Customer: Transforming the Retail Landscape

Christian Bourque
Executive Vice-President and Senior Partner
Leger

Jacques Nantel, Ph.D
Professor, HEC Montreal
Academic Associate & Executive Vice-President
Leger

Watching, learning from and then applying consumer trends is at the heart of any successful retail business. Covering everything from changes in consumer behavior, to how to analyze new business concepts and products for insights, this session is packed with examples from Quebec consumer trends, providing attendees all the inspiration and the insights needed to tap into and profit from.

In this session, Christian Bourque & Jacques Nantel provides a fast download of key current consumer trends & Inspirational examples of businesses and brands already taking advantage of them.

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The Future of Retail – How to Stay Relevant & Contend with New Online Competitors

Harley Finkelstein
Chief Platform Officer
Shopify

Harley Finkelstein is an entrepreneur, lawyer and the Chief Platform Officer (CPO) at Shopify. He has a background in start-ups and e-commerce, and started his first company at age 17 while a student at McGill. Harley completed his law degree as well as his MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley serves as a mentor and advisor to a number of entrepreneurial organizations and incubators, including FounderFuel, Extreme Ventures & Invest Ottawa.

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"Local Social" for Large Enterprises

Melanie Roth
Director, National Sales
Mediative

Social marketing has undoubtedly been one of the main trends in recent years. We understand the influence of social networks and most large businesses have Facebook pages and strategies to increase engagement rates and the number of “likes” their pages receive. That being said, few national players consider adding a local approach to their social media strategy. What are the benefits of doing so for businesses? Where should they begin? These are just a few of the topics addressed in this presentation.

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Showrooming, Webrooming & Outshopping: How Can Retailers Capitalize on These New Consumer Behaviours?

Sylvain Sénécal
Professor of Marketing
RBC Group E-Commerce Chair
Tech3Lab Co-Director

What are showrooming, webrooming and outshopping? In this session Sylvain Sénécal reviews each phenomenon, explains why they are important to the retail industry in Canada, and suggest what retailers can do about them.

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Evolution of The Digital Shelf: Even Online Retailers Must Adapt to New Trends

Claire Bourget
Marketing Research Director
CEFRIO

The traditional store-front retail model has been transformed into an online open marketplace. With the creation of the “digital shelf”, retail has shifted its focus from the aisle to the laptop. Web is now dominating sales in several different retail categories, and its growth continues to be exponential. However, with the explosion of mobile and its development into a major shopping tool, has a new evolution begun? In this roundtable discussion, online retail brands & B2B retail consultants come together to discuss the future of digital retail.

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Photos



Videos from the event:



For more information, please contact:

Maxime P. Leduc, 514-982-0267 ex. 334
[email protected]