Retail Council of Canada and RAC Canada Form Strategic Alliance
Toronto, June 4, 2007 – Retail Council of Canada (RCC) and Retail Advertising and Marketing Club of Canada (RAC Canada) today announced the formation of a strategic alliance that will bring improved value and resources to each organization and its members.
"By combining the retail marketing expertise of RAC Canada with the national industry know-how of Retail Council of Canada, we are offering Canadian retailers and retail marketers an enhanced value proposition that will include increasing the number of compelling events, more professional development opportunities and an expanded network," says Diane J. Brisebois, President and CEO, Retail Council of Canada. "We look forward to working with RAC Canada to achieve these goals."
"RAC Canada is very excited about our affiliation with RCC," says Blair Severn, Chair, RAC Canada. "By engaging in cross promotion and collaboration, this alliance will take both organizations to the next level through the combination of RCC's valuable management and marketing capabilities and RAC Canada's programs, including the Flyer Symposium and more than six retail marketing events each year."
RCC will work directly with RAC Canada's Board of Directors and will manage day-to-day operations for RAC Canada. Under the agreement, RAC Canada will maintain its independence, including its own Board of Directors and own brand, while tapping into RCC's scope as a national retail association. Each organization will maintain its own individual membership base.
About Retail Council of Canada
Retail Council of Canada (www.retailcouncil.org) is the Voice of Retail. It is a not-for-profit association representing more than 40,000 stores of all retail formats, including independent merchants, regional and national mass and specialty chains, and online merchants.
In addition to RAC Canada, RCC is also pleased to partner with the Flyer Distribution Standards Association (FDSA), Canadian Gift and Tableware Association (CGTA), Entertainment Merchants Association (EMA), the National Shoe Retailers Association (NSRA), and sister association, Conseil québécois du commerce de détail (CQCD).
About RAC Canada
The Retail Advertising and Marketing Club of Canada (www.raccanada.ca) is a not-for-profit association targeting senior retail marketers. RAC Canada aims to host innovative, compelling events throughout the year and encourage networking among its members.
For more information, contact:
Retail Council of Canada
Stephanie Petroff, Manager, National Public Affairs
Tel: (416) 922-0553, ext. 228
E-mail: spetroff@retailcouncil.org
RAC Canada
Blair Severn, Chair of the Board
Tel: (905) 939-9444
E-mail: bds@azureenablingideas.com