NOTE: RCC does not permit use of the official logo without permission, and decisions are made on a case-by-case basis. All requests are to be directed to the Communications Department. Unauthorized use of our logo is forbidden.

1. Retail Council of Canada Logo
English Colour
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English Black & White
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French Colour
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French Black & White
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2. General Guidelines for RCC Logo

  • For maximum legibility, the logo should not be reduced in size less than 1.75 inches in width (this is the size of the logo printed on our letterhead).
  • Refer to the document entitled Identity Standards and Usage for more on the usage of the RCC and STORE logos, click here.
3. References To Retail Council of Canada:
  • The proper English written form of our corporate name is Retail Council of Canada. There is no "the" in front of the corporate name. The corporate name should always be used in full in first reference.

    Correct: "The conference is presented by Retail Council of Canada."
    Incorrect: "The conference is presented by the Retail Council of Canada."

  • For second and subsequent references, the proper short form/abbreviation in English is RCC. The short form/abbreviation is always capitalized. Avoid partial references, such as: Retail Council, the Council, etc.

    Correct: "RCC is pleased to welcome you as a new member."
    Incorrect: "Retail Council is pleased to welcome you as a new member."

  • The proper French written form of our corporate name is Conseil canadien du commerce de détail. There is no "le" in front of the corporate name. For second and subsequent references, the proper short form/abbreviation in French is CCCD. The short form/abbreviation is always capitalized. Avoid partial references, such as le Conseil.

    2007, Retail Council of Canada — The Voice of Retail

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