Great merchandising is like sleight of hand: if it's done right, it's magic. If it's done wrong, it's silly.
  Merchandising is a combination of science and art that takes strategy, imagination, money and persistence. What follows is an overview of how to build a merchandising plan for your store that will help you dazzle customers. It is also a good refresher for those of you who need to revisit your current merchandising strategies!

1. START WITH A STRATEGY
Great merchandising doesn't just happen. Colin Beaton, Managing Director of branding experts Watt International, says a comprehensive store strategy is what gives a merchandising plan zing.
  Building a strategy goes back to your business fundamentals. In the day-to-day bustle, it's easy to lose sight of why you're in business. Before you merchandise, ask yourself these questions:

• Why am I in business?
• What does this store sell?
• What do we believe in?
• Who are our competitors?
• What is our story?
• How are we going to make the answers to these questions a reality?

WHAT'S IN THE STORE?
Barbara Crowhurst, a retail business specialist, coach and trainer, says merchandise is the most important part of merchandising.
  Product selection is an important part of your store's image. When you're buying, try to select products that reflect your store's mission. For example, if you run a store known for selling country crafts, think carefully about stocking products that detract from its homey image.

Trends are also important to consider when planning your buying, primarily because consumers are so influenced by what they see in the media. Consumers expect retailers to help them become trendy. Develop a buying plan that's flexible enough for you to react to new trends, and invest in current publications so you know what's new, what's hot and what should be in your store.

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