What does it take to start up, maintain and expand a thriving and profitable retail business? Learn from leading industry expert, Albert C. Plant.

Albert's book, The Retail Game: Playing to Win, is an essential reference for anyone involved in retailing goods and services in Canada. Both small business owners and corporate executives will find valuable information on how to avoid pitfalls, understand the market, master strategic planning and succeed, whether bricks-and-mortar or online.

Albert has been the retail industry adviser for RBC Royal Bank since 1995. As a proud sponsor of Retail Council of Canada, RBC is providing members with a complimentary copy of his book. Whether it's working together to provide financial advice to the retail industry or participating in the annual STORE conference, RBC's goal is to partner with Retail Council of Canada to support Canadian retailers with the resources you need to succeed.

To obtain your copy, contact us (888) 373-8245; e-mail: customerservice@retailcouncil.org.