Canadian Retailer: Marketing & Advertising Articles
(All files in .PDF form; Adobe Acrobat required to read them.)
- Making Radio Waves
His face may not be famous, but Saul Korman's slightly raspy and always energetic voice is instantly recognizable over the phone.
More Articles
Retailer's Guides
The Retailer's Guides are a series of informational brochures produced by Retail Council of Canada with the independent retailer in mind.
- Get Free Stuff
While there's no formula, he says there is one equation to remember: Profitable Business + Exposure = Competition. In other words, a profitable business that knows how to advertise will become even more competitive.
- Gift Cards: The Portable Store
Gift cards make gift giving easy, and for most retailers, they add another dimension to the store — customers can shop without fear of buying the wrong gift and retailers can communicate with customers they didn't know they had.
- Customer Service As A Romantic Relationship
What drives customers to your store is a combination of the kind of service you provide, the prices you offer, the selection of products, and more. What inspires a customer to stay loyal to your store is rooted in how well you service the needs of each individual shopper.
- Common Organizational Mistakes
The mistakes that put you out of business are the mistakes you sometimes never realize you make. And when you do realize them, sometimes it's too late. Habitual mistakes are the worst kinds of mistakes — they happen again and again. While hypnosis won't cure any of these common retail mistakes (but, yes, you are getting sleepy), good ol' fashioned therapy might help break these habits.
More Retailer's Guides
Education Solutions
Winning Retail 2nd Edition
(Source: Industry Canada/The Graff Retail Group)
Chapter 4: Marketing
What you will Learn
- The value of a well planned marketing strategy.
- How to identify your marketing objective.
- How much you should spend.
- How to budget your expenditures.
- How to track your marketing results.
- How to design your own ads.
- How to create a powerful customer loyalty program.
- How to plan a wide range of marketing activities.
Chapter 1: Retailing Strategy
What you will Learn
- How to dominate your marketplace.
- How to set meaningful goals for your business.
- How to define your target customer.
- How to assess your competitive strength.
- How to develop an internet strategy.
- How to minimize your business risk.
Supplier Directory: Marketing & Advertising
- Are you looking for better ways to market your business? Want to advertise but don't how? Check out RCC's Supplier Directory, a list of RCC associate members that are ready to provide you with products and services that can help you make the most of your design budget.
- Are you a supplier interested in being listed in RCC's directory? By joining RCC as an associate member, you not only get a free listing, but you have full access to RCC's Members-only Web site and other key resources. Click here for more information on becoming a member.
Members-Only Cost-Savings Programs
- OFFICE PRODUCTS, LOGO DESIGN, AND MORE with NEBS — In addition to offering the essentials of business including custom printed forms, NEBS designers translate ideas into a variety of graphic options for retailers to build an identity. Members receive a 10% discount on all new products and a 5% discount on all re-orders.
- LARGE FORMAT SIGNAGE with Prismaflex — An international leader in both frames and large-format printing, Prismaflex has more than 35,000 placements worldwide. Members save 10% on large-format sign printing and 5% on permanent sign hardware.
More Cost-Savings Programs
Canadian Retail Institute (CRI)
- Are you looking for tools to help your sales associates better understand the art of creating an exciting store layout? RCC offers a Sales Associate training program and Module 6 covers just this subject. If you'd like more information on just this module or the entire training program, visit the Canadian Retail Institute (CRI) or contact our education department at (888) 373-8245; e-mail: education@retailcouncil.org.
|
