Behind The Store Front

Prepared for the Retail Council of Canada in partnership with Industry Canada By Jacobson Consulting Inc.

Data Sources and Notes
Data Concepts


3.1 Data Collection
In this study, two types of surveys have been used, household and business. Household surveys cover exactly what the term describes, an individual in a household. A household is generally defined as being composed of a person or group of persons who co-reside in, or occupy, a dwelling. As in the case of dwellings, both collective and private households are identified. Business surveys generally cover one or more entities in a hierarchy.

The Enterprise (the top of the hierarchy), is associated with a complete set of financial statements. The enterprise, as a statistical unit, is defined as the organisational unit of a business that directs and controls the allocation of resources relating to its domestic operations, and for which consolidated financial and balance sheet accounts are maintained from which international transactions, an international investment position and a consolidated financial position for the unit can be derived. It corresponds to the institutional unit as defined for the System of National Accounts.

The Company is the level at which operating profit can be measured. The company, as a statistical unit, is defined as the organisational unit for which income and expenditure accounts and balance sheets are maintained from which operating profit and the rate of return on capital can be derived.

The Establishment is the level at which the accounting data required to measure production is available (principal inputs, revenues, salaries and wages).The establishment, as a statistical unit, is defined as the most homogeneous unit of production for which the business maintains accounting records from which it is possible to assemble all the data elements required to compile the full structure of the gross value of production (total sales or shipments, and inventories), the cost of materials and services, and labour and capital used in production.

The Location (the bottom of the hierarchy) requires only the number of employees for delineation. This unit is used only by the monthly survey of retail sales and inventories. The location, as a statistical unit, is defined as a producing unit at a single geographical location at which or from which economic activity is conducted and for which, at a minimum, employment data are available.

3.2 Retail-Specific Surveys
The Annual Retail Chain Survey measures, on an annual basis, the operating and financial characteristics of domiciled retail corporate chains and department stores. A "retail store chain" is defined as an organization operating four or more outlets in the same industry class under the same legal ownership at any time during the survey year. The independent stores could be both franchise and truly independent businesses. A "franchise" is part of a group of stores that sell the same products and operate similarly, but each franchise is independently owned. An "independent" store generally operates less than four locations.

3.3 Data Aggregation
The various data sources provide data at differing degrees of aggregation. The starting point for the information is the detailed NAICS classification. Because of the constraints of data confidentiality and survey samples, the detailed industries have been aggregated in some presentations into trade groups or special aggregates. The table below shows these aggregates defined in terms of the most detailed NAICS codes. In some cases, surveys such as LFS are only coded at a more aggregated level requiring minor adjustments to the classification.

Special Trade Aggregation for Retail Trade
Based on the North American Industry Classification System (NAICS) 2002
Special Aggregate Trade Group NAICS Description
A Automotive
10 New Car Dealers
44111
New Car Dealers
20 Used and Recreational Motor Vehicle and Parts Dealers
44112 Used Car Dealers
44121 Recreational Vehicle Dealers
44122 Motorcycle, Boat, and Other Motor Vehicle Dealers
44131 Automotive Parts and Accessories Stores
44132 Tire Dealers
130 Gasoline Stations
44711 Gasoline Stations with Convenience Stores
44719 Other Gasoline Stations
B Furniture, Home Furnishings and Electronics Stores
30 Furniture Stores
44211 Furniture Stores
40 Home Furnishings Stores
44221 Floor Covering Stores
44229 Other Home Furnishings Stores
50 Computer and Software Stores
44312 Computer and Software Stores
60 Home Electronics and Appliance Stores
44311 Appliance, Television and other Electronics Stores
44313 Camera and Photographic Supplies Stores
C Building and Outdoor Home Supplies Stores
70 Home Centres and Hardware Stores
44411 Home Centres
44413 Hardware Stores
80 Specialized Building Materials and Garden Stores
44412 Paint and Wallpaper Stores
44419 Other Building Material Dealers
44421 Outdoor Power Equipment Stores
44422 Nursery Stores and Garden Centres
D Food and Beverage Stores
90 Supermarkets
44511 Supermarkets and Other Grocery (except Convenience) Stores
100 Convenience and Specialty Food Stores
44512 Convenience Stores
44521 Meat Markets
44522 Fish and Seafood Markets
44523 Fruit and Vegetable Markets
44529 Other Specialty Food Stores
110 Beer, Wine and Liquor Stores
44531 Beer, Wine and Liquor Stores
E Pharmacies and Personal Care Stores
120 Pharmacies and Personal Care Stores
44611 Pharmacies and Drug Stores
44612 Cosmetics, Beauty Supplies and Perfume Stores
44613 Optical Goods Stores
44619 Other Health and Personal Care Stores
F Clothing and Accessories Stores
140 Clothing Stores
44811 Men's Clothing Stores
44812 Women's Clothing Stores
44813 Children's and Infant's Clothing Stores
44814 Family Clothing Stores
44819 Other Clothing Stores
150 Shoe, Clothing Accessories and Jewellery Stores
44815 Clothing Accessories Stores
44821 Shoe Stores
44831 Jewellery Stores
44832 Luggage and Leather Goods Stores
G General Merchandise Stores
170 Department Stores
45211 Department Stores
180 Other General Merchandise Stores
45291 Warehouse Clubs and Superstores
45299 All Other General Merchandise Stores
H Miscellaneous Retailers
160 Sporting Goods, Hobby, Music and Book Stores
45111 Sporting Goods Stores
45112 Hobby, Toy and Game Stores
45113 Sewing, Needlework and Piece Goods Stores
45114 Musical Instrument and Supplies Stores
45121 Book Stores and News Dealers
45122 Pre-Recorded Tape, Compact Disc and Record Stores
190 Miscellaneous Store Retailers
45311 Florists
45321 Office Supplies and Stationery Stores
45322 Gift, Novelty and Souvenir Stores
45331 Used Merchandise Stores
45391 Pet and Pet Supplies Stores
45392 Art Dealers
45393 Mobile Home Dealers
45399 All Other Miscellaneous Store Retailers
L Non-Store Retailers
210 Electronic Shopping and Mail-Order Houses
45411 Electronic Shopping and Mail-Order Houses
220 Vending Machine Operators
45421 Vending Machine Operators
230 Fuel Dealers
45431 Fuel Dealers
240 Other Direct Selling Establishments
45439 Other Direct Selling Establishments
Source: Statistics Canada

For the analysis of the WES survey, two aggregations, the traditional total retail and one excluding supermarkets are used. The exact definitions are:

    (1) NAICS (441-448, 451-454)
    (2) NAICS (441-444, 4453, 446-448, 451-454).

2007, Retail Council of Canada — The Voice of Retail