Canadian Retailer: Store Design
(All files in .PDF form; Adobe Acrobat required to read them.)
- Pretty in Pink
There's nothing like a burst of bright colour to catch the eye of a potential customer. Situated within the onslaught of neutral buildings that make up Toronto's downtown core, Umbra's fi rst concept store is hard to miss with its translucent pink panels wrapping the entire exterior.
- Where History Meets Hip
With a history that spans almost 90 years, Adidas doesn't have to worry much about brand recognition. So when it launched its new Sport Heritage division in Canada (first in Vancouver in 2005, with a second store opening this past winter in Toronto), the purpose was to relay the longstanding heritage behind the merchandise.
- Welcome to Candyland
You can smell Sugah! well before you actually step through its doors. With staff busy preparing a host of sweet treats right on the premises, owner Gordon Stevens says people are often lured by the smell of sugar and butter wafting down the street. Once inside this candy haven located on the Halifax waterfront, however, it's the sights and sounds that keep customers intrigued.
- Extreme Makeover
Can you transform drab and dreary into cool and contemporary? In the case of Payless ShoeSource, not only is it possible, but the makeover has produced a fashion statement that is luring new customers and opening up prime real estate opportunities that were once off-limits.
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Retailer's Guides
The Retailer's Guides are a series of informational brochures produced by Retail Council of Canada with the independent retailer in mind.
- Energy Efficiency: It Is Easy Being Green
This Retailer's Guide offers some simple ideas on how to change your thinking, revamp your organizational outlook, update your technology and become more energy-efficient. You'll save money and your customers will appreciate it.
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Education Solutions
Winning Retail 2nd Edition
(Source: Industry Canada/The Graff Retail Group)
Chapter 5: Visual Merchandising
What you will Learn
- Why making effective use of your space is so important.
- How to position your departments and products.
- How to improve store lighting.
- The importance of atmosphere and cleanliness in your store.
- How to create great displays and signage.
Chapter 9: Store Location
What you will Learn
- How to analyze a geographical area for sales potential.
- Advantages and disadvantages of different location options.
- How much you can pay for rent and still make a profit.
- Tips on negotiating a lease.
- Tips on renegotiating an existing lease.
Supplier Directory: Design/Display/Merchandising
- Are you looking for the right store fixture supplier? Are you looking for some expert opinions on store design? Or maybe you want to know your options when sourcing new signage? Check out RCC's Supplier Directory, a list of RCC associate members that are ready to provide you with products and services that can help you make the most of your design budget.
- Are you a supplier interested in being listed in RCC's directory? By joining RCC as an associate member, you not only get a free listing, but you have full access to RCC's Members-only Web site and other key resources. Click here for more information on becoming a member.
Members-Only Cost-Savings Programs
- Large Format Signage — An international leader in both frames and large-format printing, Prismaflex has more than 35,000 placements worldwide. Members save 10% on large-format sign printing and 5% on permanent sign hardware.
More Cost-Savings Programs
Canadian Retail Institute (CRI)
- Are you looking for tools to help your sales associates better understand the art of creating an exciting store layout? RCC offers a Sales Associate training program and Module 6 covers just this subject. If you'd like more information on just this module or the entire training program, visit the Canadian Retail Institute (CRI) or contact our education department at (888) 373-8245; e-mail: certification@retailcouncil.org.
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