Building Your Brand Without a Marketing Budget

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Presented by Kevin Graff with guest speaker Kimberly Clark, RedClever

Independent retailers are known for their creativity, but knowing where to put lmited marketing dollars can be a challenge. Keeping focus on your customer is key to building a great brand. Marketing expert Kimberly Clark shares how to create lasting impressions that lead to a strong brand and great loyalty through your in-store experience.

In this webinar you’ll discover:

  • How customers choose, why they come back and why they don’t
  • How to determine the right focus for your customer experience
  • The importance of an emotional connection and being unique
  • Aligning your efforts and establishing a focused objective
  • The most important, and often overlooked, elements and factors in your store experience