Independent retailers are known for their creativity, but knowing where to put lmited marketing dollars can be a challenge. Keeping focus on your customer is key to building a great brand. Marketing expert Kimberly Clark shares how to create lasting impressions that lead to a strong brand and great loyalty through your in-store experience.
In this webinar you’ll discover:
- How customers choose, why they come back and why they don’t
- How to determine the right focus for your customer experience
- The importance of an emotional connection and being unique
- Aligning your efforts and establishing a focused objective
- The most important, and often overlooked, elements and factors in your store experience