Shopping: Where? When? And Why?

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Discover trends in the way consumers shop; strategies and tactics for converting shoppers to buyers; the demand for and impact of digital information sources in-store and online; best practices in creating winning omni-channel strategies. VIEW THE PRESENTATION DECK

What are consumers purchasing - and where, when, and why? Are there trends in the way consumers shop? Which touch points are the most effective for introducing your brand into a consumer's consideration set? What's the demand for digital information sources, both in-store and online? How can we capitalize on these key findings to create winning omni-channel strategies?

This new study, sponsored by MasterCard and conducted by the NPD Group on behalf of RCC was designed to help retailers identify opportunities to increase purchase conversion through the improvement of their digital marketing strategies and tactics and by realizing and acting on synergies between their digital and in-store efforts.

Hear firsthand from the researchers at the NPD Group about:

  • The ways in which the modern-day consumer shops
  • Strategies and tactics for converting shoppers to buyers
  • The demand for and impact of digital information sources in-store and online
  • Best practices in creating winning omni-channel strategies

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