Are you ready for Canada’s anti-spam legislation?
RCC has developed an easy to use workbook and compliance checklist to help your company meet the requirements of the new anti-spam regulations. The workbook is available on RCC’s website at the Members only portal.
If your organization engages in any form of electronic marketing (emails, social media, etc.), CASL will fundamentally change the way you do business.
As of July 1 organizations will be required to:
- Have express permission to send emails, etc. to consumers.
- Ensure express permission to use email addresses obtained through contests, promotions or purchasing lists from a third party has been received.
- Not use pre-toggled/pre-checked boxes.
- Ensure that a clear indication is provided on whose behalf emails and other electronic messages have been sent and a prominent unsubscribe mechanism is provided.
Member To Do:
Members should review this workbook (which will be available in both official languages) to both assess whether this new law applies to your business and more importantly, ensure you take the necessary steps to protect your business.
RCC has also included the following information in the CASL workbook:
- Proper Rules for Receiving Consumer Permission to Send Emails, etc.
- Evidence on Record Keeping that will be required to comply with the law.
- Outline of Exemptions to the law.
RCC has also included templates that should be used to communicate with your customers.
Be prepared and Download the member only anti-spam (CASL) workbook today.
For more information about Canada’s new anti-spam law contact Retail Council’s membership team 1-888-373-8245 or [email protected]