On May 3rd, the acting minister of Culture and Communications and Acting Minister responsible for the Protection and Promotion of the French Language, Hélène David, proposed a modification to the Regulation respecting the language of commerce and business in order to ensure French would be added to exterior signage.

We are concerned with some of the sections of this modification, mainly:

  • Retailers would only have 3 years to comply
  • The government doesn’t take into account the real costs of the measures for retailers
  • The fact that in some municipalities, retailers could be prevented from the promised flexibility

We have decided not to comment for now. We will study the modification in detail before answering as an industry. Until then, please redirect your media requests to our communication advisor Philippe Dion, [email protected]

The link to the Draft Regulations can be found here.

Next steps:

  • Participate in the consultation which will take place from May 4th to June 18th

If you have any questions or concerns, please don’t hesitate to contact: Philippe Dion, Communications advisor at:  [email protected] or 514-316-8260