Marketing & Merchandising

Anticipating and creating innovative ways to communicate and build relationships with consumers is critical for retailers. New technologies, media and numerous strategies are everywhere.

Retail Council of Canada provides retail marketers and merchandisers with member-only resources, committees and unique educational opportunities to share and learn how retailers in Canada are breaking through.

Cracking Tomorrow's CX Code: Real-time customer intelligence for exceptional experience

Our study found that more than 60% of marketing leaders say the digital customer journey has dramatically changed their CX strategy. Worse, nearly two-thirds aren’t very confident in their CX strategy’s ability to win and retain customers in this new environment.

Be heard. Save money. Stay informed.

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