Inside the mind of the conscious consumer

Canadian care about the environment. But, what exactly do they expect from their favourite brands when it comes to environmental and social responsibility?

COMPILED BY SEAN C. TARRY

81%
Global respondents who feel strongly that companies should help improve the environment.
Source: Nielsen

73%
Global consumers who say they’d definitely or probably change their consumption habits to reduce their impact on the environment.
Source: Nielsen

44%
Canadians who make purchasing decisions based on ecological and socially responsible criteria.
Source: CROP

25%
Canadian consumers who are willing to pay more for products/services that are designed and distributed in an environmentally/socially responsible way.
Source: CROP

37%
Consumers who’ve stopped doing business with a company because they were disappointed in how it acted.
Source: Accenture

57%
Global consumers who would boycott a brand that doesn’t share their social and ethical values.
Source: Edelman

50%
Consumers who make purchase decisions based on a brand’s beliefs.
Source: Edelman

96%
Consumers who place high importance on CSR, believing that it is important for companies to have good social and environmental policies.
Source: Reason Digital

81%
Millennial consumers who expect companies to publicly pledge to be good corporate citizens.
Source: Horizon Media