Retail Cannabis Forum

November 19, 2019

| 12:00pm - 5:30pm

Creating new opportunities in Retail Cannabis

Canada’s newest retail sector offers exciting opportunities. Join the “who’s who” of retail cannabis in Canada as they discuss how, in a highly regulated market, they are finding some of the most innovative ways to create immersive brand experiences, market merchandise and educate consumers, as well as recruit and train talented retail teams.

Who Should Attend?

Current and prospective cannabis retailers as well as those who want to work with them. Retailers who are looking for new ways to infuse their marketing and merchandising with a fresh approach will also benefit greatly from the discussion and networking with Canada’s retail cannabis experts.


789 Yonge St, Toronto, ON M4W 2G8


11:30 am

Registration Open

12:00 – 1:00 pm

Lunch and Networking

1:00 – 1:10 pm

Welcoming Remarks

1:10 – 1:40 pm

The Intersection of Brand and Retail

Join us as we discuss navigating the intersection of brand and retail as Hilary Smee, VP Retail Infrastructure and Strategic Projects at Canopy Growth Corporation walks us through the brand development story of Tokyo Smoke. From coffee shop to an award-winning, design focused, cannabis retailer, Hilary shares the critical thinking in creating a brand environment that is approachable with an immersive store experience that ensures customers are educated and feel confident in using safe, high quality products.

Hilary Smee, VP Retail Infrastructure and Strategic Projects, Canopy Growth Corporation

1:40 – 2:10 pm

Nurturing New Growth: Deloitte Canada’s 2019 Study

Deloitte’s Jennifer Lee delivers insights and key updates from Deloitte’s 2019 study looking at Canada’s role in the global market, projected market size in Canada for edibles and alternatives and shares her concerns for the business elements that will increasingly become more challenging for Retailers.

Jennifer Lee, Partner, Deloitte

2:10 – 2:50 pm

Retail is Ready for Cannabis 2.0

Don’t fear the unknown of Cannabis 2.0. This panel discussion dishes into how retailers are preparing for merchandising, marketing and education for edible, extracts and topicals that will arrive on the Canadian market this fall.

Cameron Brown, Communications Officer, The Hunny Pot

Rob Fisher, Principal, JRoss Retail Recruiters (Moderator)

Lacey Norton, Vice President of Retail, Canopy Growth

Isaac Watson, VP, Product Development & Retail Experience, Fire & Flower

2:15 – 2:45 pm

Networking Break

3:30 – 4:00 pm

Taking off the Training Wheels

Education and engagement continue to be a critical component in branding for recreational cannabis retailers. Kris Newell, Director of Development and Projects at Westleaf shares how their employer brand attracts the right talent and the strategies for training that are proving successful and those that are not making the impact.


Kris Newell, Director of Development and Projects, Westleaf

4:00 – 4:30 pm

The Rising Tide of Cannabis

High Tide Inc., founded over 10 years ago, has evolved into one of Canada’s largest cannabis companies with multiple subsidiary companies including Famous Brandz Inc. and Canna Cabana Inc. In this interview, Founder and CEO Raj Grover shares his reflections on the tremendous evolution of business in the first year of legalization and the opportunities that lie ahead with Cannabis 2.0 and the global market.

Raj Grover,Founder, President & CEO, High Tide Inc.

Michael LeBlanc, Senior Retail Advisor & Voice of Retail Podcast Host / Producer

4:30 – 5:30 pm

Networking Reception


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