Final Guidelines on Environmental Claims Released

The Competition Bureau Canada has released updated guidelines on environmental claims under the Competition Act. These guidelines provide additional clarity on how businesses should substantiate environmental claims to ensure they are not false or misleading. These updates follow a public consultation that took place from December 23, 2024, to February 28, 2025, during which stakeholders, including Retail Council of Canada, provided input. The final guidelines aim to assist businesses in making truthful environmental claims and complying with the Greenwashing provisions introduced under Bill C-59, thereby fostering consumer trust and promoting fair competition.

For more information, please refer to the full guidance document: Environmental Claims and the Competition Act.