Greenwashing guidance and modern retail

Recent reforms to the federal Competition Act included new amendments targeting “greenwashing,” or deceptive environmental claims. RCC submitted to the Competition Bureau’s recent consultation on enforcement guidance for greenwashing. We emphasized the importance of national regulatory consistency and recommended the Bureau publish proportionate guidance that fairly, reasonably and clearly addresses the complexities of making environmental claims on product packaging and via digital channels, as well as general environmental claims and associated standards and methodologies.

View RCC’s greenwashing recommendations