Holiday Resources for Retailers

Tips and tools for retailers – featured resources

New ideas and resources for retailers rethinking their holiday 2020 planning and marketing approaches.


RCC Leger Holiday Research

Retail Council of Canada’s Holiday Shopping Survey 2020, conducted by Leger, will ask Canadians from coast to coast about their intended behaviours around the upcoming holiday shopping season.

2020 Canada holiday Outlook by PWC Canada

PwC has developed this year’s holiday retail spending forecast to help retailers prepare, given this widespread uncertainty.

Google Canadian Data: Five Truths for Holiday 2020

Based on Canadian retail data, Google and RCC have put together tips on how to prepare your retail business for the most eComm-driven holiday on record.

Facebook IQ Holiday, Unwrapped Marketing Guide

Learn how people expect to celebrate and shop this holiday season. Filter, find and share shopping insights from Facebook’s 31-market consumer research. Filled with creative examples of how retailers can use Facebook’s tools to drive business this holiday.

eCommerce resources, digital insights, new perspectives and case studies to help you plan for an unprecedented holiday season.

How the pandemic may affect holiday shopping

Google surveyed global consumers to better understand how the coronavirus pandemic will impact their holiday shopping. Here’s how people plan to shop differently this year.

How Retailers Can Win This Holiday from Jackman Insights

Shopping habits have changed this year, but consumers still want to give gifts. Learn how retailers can align with changing customer needs and values to make this holiday season a hit.

Google’s 2020 Retail Guide

Suggestions for retailers that are helpful all year long, and beginning on page 27 special tips on driving sales during the Holidays.

Global holiday shoppers surveyed who use mobile to make purchases have grown from 2018 to 2019 (chart shows percentage of growth for each demographic).

Facebook Holiday Insights

Upcoming Webinars

October 20, 2020

Join us for the Retail Holiday Shopping Forum to find out the latest in consumer insights and holiday marketing strategies for consumers in a COVID world.

Find out more | Register now

October 28, 2020

A Holiday Shopping Forum webinar will also be available in French and will feature Quebec retailers.

Find out more | Register now

Holiday Focus Part 3

October 21, 2020

Google experts will share consumer insights into how Canadians are thinking about this holiday season and tips for how to prepare your retail business for the most eComm-driven holiday on record.

Find out more | Register now


23% of shoppers start looking for gift ideas three to six months prior to the holidays.

54% of holiday shopping remains to be completed after Black Friday/Cyber Monday week.

21% of holiday shopping is completed during the week of Christmas and the week after Christmas.

Google Retail Guide

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