Tips and tools for retailers – featured resources
New ideas and resources for retailers rethinking their holiday 2020 planning and marketing approaches.
COMING SOON
RCC Leger Holiday Research
Retail Council of Canada’s Holiday Shopping Survey 2020, conducted by Leger, will ask Canadians from coast to coast about their intended behaviours around the upcoming holiday shopping season.
2020 Canada holiday Outlook by PWC Canada
PwC has developed this year’s holiday retail spending forecast to help retailers prepare, given this widespread uncertainty.
Google Canadian Data: Five Truths for Holiday 2020
Based on Canadian retail data, Google and RCC have put together tips on how to prepare your retail business for the most eComm-driven holiday on record.
Facebook IQ Holiday, Unwrapped Marketing Guide
Learn how people expect to celebrate and shop this holiday season. Filter, find and share shopping insights from Facebook’s 31-market consumer research. Filled with creative examples of how retailers can use Facebook’s tools to drive business this holiday.
eCommerce resources, digital insights, new perspectives and case studies to help you plan for an unprecedented holiday season.
How the pandemic may affect holiday shopping
Google surveyed global consumers to better understand how the coronavirus pandemic will impact their holiday shopping. Here’s how people plan to shop differently this year.
How Retailers Can Win This Holiday from Jackman Insights
Shopping habits have changed this year, but consumers still want to give gifts. Learn how retailers can align with changing customer needs and values to make this holiday season a hit.
Google’s 2020 Retail Guide
Suggestions for retailers that are helpful all year long, and beginning on page 27 special tips on driving sales during the Holidays.
Global holiday shoppers surveyed who use mobile to make purchases have grown from 2018 to 2019 (chart shows percentage of growth for each demographic).
Upcoming Webinars
October 20, 2020
Join us for the Retail Holiday Shopping Forum to find out the latest in consumer insights and holiday marketing strategies for consumers in a COVID world.
October 28, 2020
A Holiday Shopping Forum webinar will also be available in French and will feature Quebec retailers.
October 21, 2020
Google experts will share consumer insights into how Canadians are thinking about this holiday season and tips for how to prepare your retail business for the most eComm-driven holiday on record.
Videos
23% of shoppers start looking for gift ideas three to six months prior to the holidays.
54% of holiday shopping remains to be completed after Black Friday/Cyber Monday week.
21% of holiday shopping is completed during the week of Christmas and the week after Christmas.
More articles and resources
- Fundamental Shifts in Holiday Shopping Habits of Canadians Accelerate (Deloitte)
Our annual holiday retail spending outlook explores the shopping behaviours, attitudes, and preferences of Canadian consumers that retailers need to know about during the upcoming holiday season. Read more - Google 30 Day Peak Season Guide (Google)
Uncover new opportunities to improve your website and reach customers. Read more - The Upcoming Holiday Retail Season in the Context of 2020 (PwC)
Economic uncertainty, the acceleration of digital commerce, and an October Prime Day will make this holiday retail season unlike any other. According to social listening data, messaging from both brands and retailers will need to be sensitive this year. Read more - Holiday peak deliver rush expected more significant that ever (Radial)
Radial US research found 41% of shoppers said they don’t plan to shop any earlier for holiday gifts this year and 60% of consumers plan to shop less in-store this season due to fear of COVID-19 exposure. Read more
- Your 2020 Holiday Retail Strategy & Planning Guide (Salesforce)
The 2020 holiday shopping season will make history. Not because of record-breaking sales or achieving predictions made in the pre-COVID era, but because it will look so different from seasons past. Read more
- Is Black Friday Dead? Not Just Yet (Shopify)
Whether 2020’s holiday shopping season will mimic those numbers is anyone’s guess. What’s clear is that the pandemic has caused a lot of uncertainty around what Black Friday Cyber Monday (BFCM) will look like this year. Read more
- Online Shopping During COVID-19 Exceeds 2019 Holiday Season Levels (Adobe)
Consumers in the United States have shifted a significant part of their shopping online because of the COVID-19 pandemic, according to our May 2020 Digital Economy Index (DEI), which tracks the state of e-commerce. Read more
- COVID-19 and the 2020 Online Holiday Shopping Season (Finch Advertising)
Recovery worldwide is predicted to be slow. And what will happen next is a moving target as far as its impact and consumer reactions. Read more
- Strategic Partnerships Can Help Small Business Increase Sales This Holiday Season (Chad Thiele)
In a normal year, partnering with another business to help acquire new customers is a great idea. However, this isn’t a normal year… Read more