Holiday Resources for Retailers

Tips and tools for retailers – featured resources

New ideas and resources for retailers rethinking their holiday 2020 planning and marketing approaches.

Shop Early, Shop Safe campaign and video launched across Canada to offer holiday shopping tips to Canadians in a COVID era 

We know that all retailers are working hard to adjust to a COVID era holiday season with strategies to encourage shoppers into shopping early, ensuring packages arrive on-time and long lines can be prevented at store. 

RCC has launched a consumer-focused campaign, including a video, to get the word out that we want shoppers to shop early and shop safely this holiday season. 

Check out our resources including posters and collateral you can use to encourage the Shop Early, Shop Safe message in your retail environment both in store and online.


RCC Holiday Shopping Survey 2020

The ongoing uncertainty brought on by the pandemic has made Canadians less structured in their approach to planning and budgeting for holiday shopping. This comprehensive report details how consumers plan to shop this holiday season.

5 things Canadian retailers need to know about the most digital holiday shopping season on record

There’s a lot we don’t know about what this year’s holiday shopping season will bring, but we do know it will be a year like no other. Google outlines what Canadian businesses continue to navigate the pandemic, regional restrictions and changing consumer needs.

The Holiday Hustle: How Retailers Can Save the Season from BCG

As we head into the holidays, a second wave of COVID-19 is fuelling a spike of cases across much of the world. Boston Consulting Group examines how the current health landscape has affected consumer behaviour and trends.

2020 Canada holiday Outlook by PWC Canada

PwC has developed this year’s holiday retail spending forecast to help retailers prepare, given this widespread uncertainty.

Google Canadian Data: Five Truths for Holiday 2020

Based on Canadian retail data, Google and RCC have put together tips on how to prepare your retail business for the most eComm-driven holiday on record.

Facebook IQ Holiday, Unwrapped Marketing Guide

Learn how people expect to celebrate and shop this holiday season. Filter, find and share shopping insights from Facebook’s 31-market consumer research. Filled with creative examples of how retailers can use Facebook’s tools to drive business this holiday.

eCommerce resources, digital insights, new perspectives and case studies to help you plan for an unprecedented holiday season.

How the pandemic may affect holiday shopping

Google surveyed global consumers to better understand how the coronavirus pandemic will impact their holiday shopping. Here’s how people plan to shop differently this year.

How Retailers Can Win This Holiday from Jackman Insights

Shopping habits have changed this year, but consumers still want to give gifts. Learn how retailers can align with changing customer needs and values to make this holiday season a hit.

Google’s 2020 Retail Guide

Suggestions for retailers that are helpful all year long, and beginning on page 27 special tips on driving sales during the Holidays.

Global holiday shoppers surveyed who use mobile to make purchases have grown from 2018 to 2019 (chart shows percentage of growth for each demographic).

Facebook Holiday Insights

23% of shoppers start looking for gift ideas three to six months prior to the holidays.

54% of holiday shopping remains to be completed after Black Friday/Cyber Monday week.

21% of holiday shopping is completed during the week of Christmas and the week after Christmas.

Google Retail Guide

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