Strategies, guides, research, and tools to support retailers during the holiday season
Want an in-depth look on Canadian’s shopping intentions for the upcoming season? Join us for the Leger x RCC Holiday Shopping Webinar, a FREE event where we’ll share industry research findings, essential holiday resources, and expert advice. (Full report will be available to RCC Members as soon as the finds are released).
We’ve also curated a treasure trove of additional information to empower your holiday planning. From e-commerce and digital trends, to surveys, articles, and innovative in-store experiences, to keeping your staff, store, and customers safe, get inspired with these additional resources below.
RCC x Leger Holiday Shopping Surveys
Exclusive to RCC Members – Find out how consumer shopping habits and intentions continue to evolve post-pandemic.
RCC x Leger Holiday Shopping Survey 2023
NOW AVAILABLE FOR RCC MEMBERS: Comprehensive 103-page report. An impressive 90% of Canadians plan to shop this holiday season yet 88% (83% in 2022) will…
RCC Holiday Shopping Survey 2022
NOW AVAILABLE FOR RCC MEMBERS: Comprehensive 147-page report on how consumer plan to shop for holiday 2022 The RCC X Leger 5th annual Holiday Shopping…
RCC X Leger Holiday HeadStart: Pre-Season Mini Survey
This year, RCC and Leger are enhancing your holiday planning arsenal with an exciting new resource: the RCC x Leger Holiday HeadStart: Pre-Season Mini Survey.…
Holiday 2023 Research, Guidebooks, Trends, and Articles
Holiday Shopping Insights: How to multiply your peak days this season – Google
AI can help retailers go beyond the big “Cyber 5” shopping days by identifying and capturing consumer demand from July to January. Get ready to multiply the number of peak sales days you have, and meet shoppers at every step of their journey.
2023 Holiday Shopping Outlook – Bain & Company
Bain forecasts 3% nominal growth in US retail sales this holiday, the lowest since 2018. Six tips can help retailers weather the snowstorm.
Drive holiday sales with TikTok advertising
Inspire shoppers from discovery to purchase and beyond this holiday shopping season with our 2023 holiday marketing playbook: The Holidays For You.
The 2023 Holiday Guide for Retailers – Salesforce
In an era when 20% of customers deliver an astonishing 150% of profits, improving customer retention and growing share of wallet has never been more important.
‘Sleigh’ your holiday strategy in 2023 – Canada Post
Canada Post asked 5,000 Canadian shoppers about their holiday shopping plans for 2023. Discover when and where they’ll shop, how much they’ll spend and where they’ll find gift-giving inspiration.
Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans- Forrester
In Forrester’s latest monthly consumer pulse survey, get a sense of how consumers plan to shop this winter holiday season.
2023 Deloitte holiday retail survey – Deloitte
As the US economy continues to stave off a recession, it wouldn’t have come as a surprise to see consumers pull back on their holiday spending this year. However, our findings from the 2023 Deloitte holiday survey indicate that consumers are steadfast in their intent to live in the moment and make this holiday season memorable.
2023 Canadian holiday outlook – PwC
Canadian consumers have entered the 2023 holiday shopping season saddled with cost-of-living concerns and a downbeat economic outlook. But they told us they won’t let this unease spoil their holiday plans: 76% expect to spend the same amount or more this year as they did in 2022.
Videos
RCC Retail Matters Webinar: Peak Season Hiring with Lasting Impact
In a challenging labour market, peak season hiring offers an opportunity to build new, and potentially long-term, relationships with seasonal hires. Will holiday season 2022 bring new challenges?
Meta: Holiday, Unwrapped: Mega Sales
Black Friday was one of the first mega sales days (MSDs) globally, and while North America has expanded MSDs to include Cyber Monday, mobile-first regions like Southeast Asia now experience 8-10 MSDs annually.
Meta: Holiday Unwrapped: Gifting
Ricardo Varela, Creative Strategist with Facebook’s Creative Shop, highlights a successful holiday campaign from Josh Cellars who leveraged the Pitch, Play, Plunge creative framework to develop their holiday campaign.