Interac Verified: What is it, and what can it do for your business?
July 31, 2024Customers have a continued need and desire for the convenience of digital experiences, but they understandably don’t want to face the risk of fraud.
During a 2023 data privacy survey, we discovered more than half (53 per cent) of Canadians consider businesses to be primarily responsible for protecting their personal information. So organizations need ways to verify and authenticate customer data — to be sure that the customer is who they’re claiming to be — but in a way that reduces friction, creating smooth interactions that lead to consumer confidence.
Enter Interac Verified.
Keep reading to learn more about why Interac Verified could be the right suite of digital verification and authentication solutions for your organization — so that you can continue to deliver the experience your customers expect.