West Coast retailers place stock in potential of AI

A big challenge for retailers is increasingly how to use artificial intelligence to make their businesses more efficient and to better convert potential sales. Some AI strategies make shopping fun for the consumer. Vancouver eyewear seller KITS Eyecare Ltd. (TSX:KITS), for example, has augmented reality that uses AI to enable shoppers browsing its website to try on frames and see themselves wearing the eyewear. Other AI uses focus on operations: Customer service, inventory management, store-location selection and more.