A Modern Take On Retail Brand, AI and Customer Strategy with Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation - Retail Council of Canada
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A Modern Take On Retail Brand, AI and Customer Strategy with Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation

Meet Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation (CTC). In a wide-ranging and engaging interview, Susan talks about her experience and tradecraft, AI & retail, and their modern take on customer and brand strategy.