A Modern Take on Retail Media with Drew Cashmore, Head of Strategy, Vantage
On this episode of The Voice of Retail podcast, Michael LeBlanc interviews Drew Cashmore, a retail media expert and current strategy leader at Vantage. They explore the evolution of retail media, from foundational shopper marketing to data-driven advertising ecosystems like Walmart Connect, which Drew helped build. Key topics include the role of first-party data, challenges of managing fragmented retail media systems, and opportunities for smaller retailers to embrace self-serve platforms. Drew highlights the importance of cultural change within organizations to unify marketing, merchandising, and operations while emphasizing incremental growth through technology and collaboration. Vantage’s tools aim to streamline these processes effectively.