Eric Morris, MD & Head of Retail, Google Canada on Holiday Insights and Trends for 2024 You Need To Know

Eric Morris, Managing Director of Google Retail in Canada, is back on the podcast sharing holiday season insights for retailers. Leveraging over two decades of experience at Google, Eric discusses the critical role of personalization, AI, and content-driven strategies in meeting the evolving demands of Canadian consumers. Noting that holiday shopping habits are shaped by weather, calendar shifts, and economic indicators, he emphasizes the need for real-time adaptation.