From Marketing Leader to Independent Retailer: Daryl Aitken's Entrepreneurial Journey to Fabric Spark - Retail Council of Canada
Independent Retailers | Marketing & Merchandising | Sustainability

From Marketing Leader to Independent Retailer: Daryl Aitken’s Entrepreneurial Journey to Fabric Spark

In this episode of The Voice of Retail, I reconnect with Daryl Aitken, founder of Fabric Spark, to discuss the evolution of retail from e-commerce to physical storefronts. Daryl shares insights on building a successful retail business, leveraging community engagement, and the growing demand for sustainable and artisanal textiles. From advertising and eBay leadership to launching a thriving fabric business, hear how she navigated challenges, adapted during COVID-19, and built a loyal online and offline customer base.

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