Meet Bobby Sahni, Co-Founder and Partner at Ethnicity Matters with a preview of his RCC Retail Marketing Conference session “Crafting Compelling Campaigns for Canada’s Multicultural Market”

In this episode, meet Bobby Sahni, a veteran of multicultural marketing with over 20 years of experience. Bobby discusses his journey from corporate roles in banking and telecommunications to his current role as a leader at Ethnicity Matters, a Toronto-based multicultural marketing agency. He emphasizes the importance of understanding Canada’s demographic shifts and integrating multicultural strategies into mainstream business practices.