Retail Readiness 101 with Liza Amlani, retail expert and author of the brand new book The Whole Sale: Profitable Wholesale Strategies For Brands

In this episode, I sit down with retail expert, fellow NRF Top Voice, and ReThink Top Retail Expert Liza Amlani to discuss her new book, The Whole Sale: Profitable Wholesale Strategies for Brands. We explore retail fundamentals, wholesale growth strategies, brand partnerships, getting and keeping listings with retailers, merchandising strategies and insider tips, and how direct-to-consumer brands can successfully scale into physical retail while maintaining profitability.