SophieGrace Founder Emma May on Tariffs, Tailoring, and Building a Community-First Brand - Retail Council of Canada
Marketing & Merchandising | Supply Chain & Logistics | Tariffs and Trade

SophieGrace Founder Emma May on Tariffs, Tailoring, and Building a Community-First Brand

In this episode of The Voice of Retail, I reconnect with Emma May, the force of nature that is the founder of SophieGrace, to explore how she built a purpose-driven fashion brand empowering professional women. Emma shares her journey from law and politics to launching a modular, machine-washable clothing line and dives into growth strategies, customer-centric community building, and the impact of new U.S. tariffs on her U.S. expansion. We also explore the rising trend of in-person experiences and a potential European debut for SophieGrace.

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