IRIS, winner of a Molière Award for its exemplary use of French in its communications - Retail Council of Canada
French language | Quebec

IRIS, winner of a Molière Award for its exemplary use of French in its communications

March 16, 2023

 Company Portrait: Lunetterie IRIS –

Rooted in Quebec culture and society, the use of the French language is a kind of second nature for IRIS. All communications, internal and external, with employees, customers and the public are conducted in French, reflecting the company’s roots in Quebec society. IRIS strives to create a comfortable and welcoming environment for its customers, using clear and accessible language.

The relationship between IRIS and Quebec consumers is natural and intuitive. IRIS is well aware of the needs and habits of Quebecers in terms of vision care. The company found that, compared to other provinces, where consumers often prefer to buy eyeglasses or other vision products online, Quebecers tend to go to stores to shop. That’s why IRIS offers a hybrid environment where customers can interact directly with eye care professionals or shop online, depending on their preferences, needs and comfort level.

This probably explains why IRIS is the largest network of optometrists, opticians and ophthalmologists under the same banner in Quebec and Canada, offering a range of superior products and services in the field of vision care. Founded in 1990 by Dr. Francis Jean, this company is committed to providing the best vision care to its clients.

IRIS is proud to offer a range of services that meet all the vision care needs of its clientele, ranging from eye exams to eye surgery, including the sale of lenses and frames. With IRIS stores located throughout Quebec, from the Côte-Nord region to Abitibi-Témiscamingue, from Montréal to Québec City and all the way to Gaspésie, customers can easily access quality products and services, no matter where they are in the province.

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