Back to School 2024 Shopping in Canada Survey | National Consumer Research

Canadian Shoppers Plan Early, Spend Smart on Back to School

This year, 34% of Canadians plan to shop for Back to School products, with a strong preference for in-person shopping. A significant 85.7% will spend the same or more, with 56.3% matching last year's budget and 29.4% increasing it. Most shoppers plan purchases in advance, with 37.1% buying 2-4 weeks before school starts. Shoppers are split between prioritizing known brands and seeking value, and nearly half consider flyers their top source of inspiration.

Research powered by Caddle.