Industry Research | National
Easter Spending 2025 | National Consumer Research
March 26, 2025
50% of shoppers are gearing up for “Easter” and 85.7% plan to maintain or increase their spending.
Slight decreases in participation and spending for Easter 2025:
- 50% of Canadians plan to spend on activities for Easter, with 85.7% spending the same or more amount as compared to 2024.
- 47.9% will spend between $0-$50, whereas 28.3% will allocate $51-$100.
- Shoppers are delaying their purchases, with 35.0% purchasing 2-4 weeks in advance (down from 37.5% in 2024) and 14.0% shopping a week before Easter.
- 46% of shoppers will make a dedicated shopping trip for Easter purchases, a marginal decrease from 48% in 2024.
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