March Break 2025 Shopping in Canada Survey | National Consumer Research

March Break Shoppers Are Spending—But With More Caution and a Shift in How They Buy

'March Break’ shopping remains a steady but niche event, with 20% of Canadians spending on “March Break” experiences
While 84% plan to maintain or increase spending, more are opting for lower price points—those spending over $50 dropped from 73.1% in 2024 to 70.6% in 2025.
How consumers shop is evolving:

• Online shopping is rising (23.5%), while in-store shopping declined (52.7%).
• Flyers (37.3%) now influence purchases more than social media.
• Spending is focused on “March Break” experiences, with restaurants (34%), entertainment (33.5%), and travel (28.5%) leading.

“March Break” remains a cost-conscious but engaged niche audience, centered on experiences rather than traditional retail purchases.

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