Mother’s Day 2025 Shopping in Canada Survey | National Consumer Research

• Mother’s Day participation continues to decline, with 55% of Canadians saying they plan to do something special — down 17 points since 2023, though the drop has slowed.
• Most shoppers will spend the same as last year, with only 13% planning to increase their budgets — a slight dip compared to 2024.
• Lower-spending brackets are shrinking, while those spending $150+ are up from 9% in 2023 to 13% in 2025 — signaling a modest rebound in discretionary spending.
• In-store shopping remains dominant, with 75% planning to make their Mother’s Day purchases in person. Online and hybrid channels remain secondary.
• Shoppers buy close to the date, with most purchases made 1–2 weeks before the holiday — a clear window for promotional focus.
• Nearly half plan to support local or independent retailers, with another 34% undecided. This sentiment is particularly strong among younger Canadians, who are also more likely to make a dedicated shopping trip.

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