Retail Conditions Report: Holiday 2024

A weak fall gives way to consumer spending for the holidays setting up a strong finish to the year; retailers turn to thoughts of leveraging the agility and resilience lessons of the COVID era to survive and thrive in 2025.

This report was developed from interviews of mid-and large-size retailers from December 2nd to 6th, 2024. Our survey was comprised of 4,947 retail doors representing various retail formats and geographies. We looked at the periods of September to November from a high level, taking a deeper dive into November metrics and including a perspective on the Black Friday/Cyber Monday retail event. The report's results capture sales and other metrics based on information supplied by retail respondents to the survey. We do not present the results as a statistically representative analysis. They are, instead, a retail pulse to help provide context around trends impacting the industry. We do not include respondents from the gas, motor vehicles or grocery sectors within our survey.

Report presented by:

To find out more about how to participate in Retail Conditions Reports and receive advanced information, please contact mleblanc@retailcouncil.org.