‘Meat and Potato’ Metrics Retailers are Missing: How many sales did you miss this year?


It’s widely reported that brick and mortar store traffic is in decline. While it’s difficult to substantiate the claims, one thing is for sure, growing sales in today’s omni-channel, hyper-competitive retail world is a challenge.

During this lively 60-minute webinar, analytics expert and author Mark Ryski will discuss how store traffic and conversion analytics can give you an insight edge and help you deliver better results. The presentation will include real-world examples and plenty of graphs and charts… but make no mistake, this is not a presentation for data scientists. These are ‘meat and potato’ metrics that are relevant for decision makers at all levels – from Store Managers to Executives.

If you have never tracked traffic or measured conversion in your stores, this webinar is a must-see. If you already track traffic and conversion, you will be amazed at the insights you have been missing out on.

Key Takeaways:

  1. Learn why sales and transaction data can hide what’s really going on in your stores and cause you to make bad decisions
  2. See how to ‘Money-ball’ your stores to determine which are truly the best performing
  3. See how scheduling staff to traffic will impact the top and bottom line
  4. Hear usage case studies about retailers with first-hand experience of how traffic and conversion drives their business results



Mark Ryski is the author of Conversion: The Last Great Retail Metric and When Retail Customers Count, and is CEO & Founder of HeadCount Corporation. As the the leading authority on retail traffic and customer conversion analysis, HeadCount provides tangible, actionable insights for use by managers across an organization, from executives to store managers. The company has been working with retailers throughout North America for more than a decade, driving insights and business results with retailers such as adidas, Reebok, Tag Heuer, Yankee Candle, Harley-Davidson, Barneys New York, Staples and many others. Mark has been a frequent speaker at national and international conferences, served as an Advisory Board member for six years at the University of Alberta’s School of Retailing.