In Conversation with Sarah Joyce of Sobeys Inc.

Sarah Joyce, Senior Vice President Ecommerce of Sobeys Inc.

As Senior Vice President of Ecommerce for Sobeys Inc., Sarah Joyce has fueled transformational change at the grocery powerhouse and helped revolutionize the face of online grocery delivery in Canada. Sarah launched Voilà by Sobeys, a cutting-edge online grocery delivery service powered by Ocado Group’s industry-leading technology. This first-of-its-kind service in Canada fills orders from a robotic fulfillment center and offers a superior, scalable ecommerce solution unlike anything else available in the market. When the pandemic hit in early 2020, Sarah mobilized thousands of employees, partners and suppliers to accelerate the launch to Canadians and meet the heightened need for a safe and dependable online grocery service. Under Sarah’s leadership, Voilà continues to expand with the announcement of two new fulfilment centres being developed in Montreal and Calgary, and the introduction of Voilà Curbside Pick-up in hundreds of stores across the country in the coming years. Prior to joining Sobeys in June 2018, Sarah was General Manager of Saksoff5th.com and Gilt.com at Hudson’s Bay Company. She holds a Bachelor of Commerce from Queen’s University and an MBA from Stanford University.