Delivering a consistent and seamless shopping experience has become today’s standard in retailing. Walmart, Macy’s, Nordstrom, Target, and other larger players have invested significantly in building a true omni-channel experience for their customers. So, omni-channel must be only affordable for the big guys, right? Wrong!
This session will define omni-channel in retailing, explain why all retailers are investing in omni-channel and show you where you can integrate omni-channel into your business to ensure its success, today and in the future.
- Learn and refresh your knowledge about basic omni-channel concepts and trends
- Learn what leading retailers are doing, both small and large
- Find out what you can do to deliver the omni-channel customer experience