Patriotic Purchases: Canada’s Homegrown Consumer Movement

May 8, 2025

| 1:00pm - 2:00pm ET | 12:00pm - 1:00pm CT | 10:00am - 11:00am PT

Join us for an insightful webinar exploring the impacts of the current retail climate impacting Canadian Consumer decisions. Discover the behavioural factors driving patriotic movement and how it is reshaping the retail landscape in Canada. This webinar will delve into the motivations behind this shift, the foot traffic impacts and how understanding the changing customer needs can inform retailers in their next steps.

In this webinar, we’ll examine:

  • The rise of patriotic purchasing and its shape of the Canadian economy
  • Key consumer segments driving the homegrown movement
  • How can retailers to capitalize on this trend
  • The role of marketing and branding in promoting Canadian-made goods

Speakers:

Sophie Marai, Vice President, Client Strategy, Environics Analytics

Michael Scida, Vice President, Business Development at Environics Analytics 

 

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