Portrait of the Post-Covid consumer: 10 trends to watch
May 13, 2020| 4:00pm - 5:00pm ET | 3:00pm - 4:00pm CT | 1:00pm - 2:00pm PT
Presentation of the top 10 trends in purchasing habits and new post-COVID consumer attitudes.
This webinar will provide a better understanding of how Quebec consumers are changing and what we need to do as retailers to adapt and to better interact with them.
Please note that these events are held in French only. For any questions, please contact: email@example.com
Christian has over 25 years of experience in public opinion and market research. Christian is Executive Vice-President at Leger and manages its Montreal office. As a media spokesperson for the company, Christian regularly comments on Canadian politics and society; and is also a consumer trends columnist on the Fench CBC. Christian still teaches research methodology at Université de Montréal
Catherine Laporte is a marketing and e-commerce expert who is known for her leadership, creativity, and business acumen. She joined Lowe’s Canada in 2018. As Divisional Vice-President, E-Commerce, she is responsible for promoting and growing the customer-focused digital segment for the Lowe’s, RONA, Reno-Depot, and Ace Canada banners. Catherine first made her mark at the ALDO Group where she was responsible for launching the Little Burgundy and Locale brands and was involved in developing the Call It Spring brand in North America and internationally. Before joining Lowe’s Canada, she was Vice-President, Marketing & E-Commerce at DAVIDsTEA and worked to create a customer-focused centre of excellence. While doing so, she transformed the customer experience by redesigning the website and loyalty program. Catherine is a graduate of the John Molson School of Business and is actively involved in the Montreal community as a board member of the Fondation les petits trésors, the Groupe Connexions Montreal, and the Young Associates of Opéra de Montréal.
Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. He is as well the former Dean of the Faculty of Management at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. While at the University of Guelph, he was also the Associate Dean of Research for the College of Business and Economics. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability. He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star. Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. He also has done some work on social licensing, which include public trust assessments and risk communication evaluations. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. He conducts policy analysis, evaluation, and demonstration projects for government agencies and major foundations focusing on agricultural policies and community development both in Canada and in development settings. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces, in the United States, Brazil, Austria, Italy, France, Belgium, China, Great Britain, Finland and the Netherlands.