Holiday Focus Part 2: Winning the holidays with a fast mobile experience
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September 30, 2020| 1:00pm - 2:00pm ET | 12:00pm - 1:00pm CT | 10:00am - 11:00am PT
Retail Council of Canada has partnered with Google Canada to launch Grow with Google: Retail Recovery, a virtual education series to share insights, tools, products and case studies to accelerate your digital readiness and help you navigate the road ahead.
Join us for our fifth session ‘Holiday Focus Part 2: Winning the holidays with a fast mobile experience’, where Google experts will uncover changes in Canadian consumer behaviour and the importance of mobile in winning retail’s biggest moment of the year.
40% of consumers prefer to complete their entire shopping journey on mobile, and yet many companies still think about web and app experiences in silos (fragmented org structure, separate KPIs, etc), and value conversion differently across platforms. In order to reach their goals, it’s critical for businesses to centre their mobile strategy around the user journey, building a seamless mobile experience across web and apps.
Billal Qureshi, Head of User Experience, Mobile + Apps, Google Canada