Holiday Resources For Retailers

Holiday 2024: Latest Research and Resources

RCC x Leger 2024 Holiday Shopping Survey Report

Discover the latest on how Canadians are navigating holiday budgets, inflation, and intending to shop this year. Learn about consumer priorities, retailer choices, shifting gift giving priorities, and regional variences.Get expert insights to fine tune your holiday opportunities.

We’re gathering new resources for 2024 to enhance your holiday planning. Bookmark this page for updates!

Previous RCC x LEGER Holiday Shopping Surveys

Exclusive to RCC Members – Find out how consumer shopping habits and intentions continue to evolve post-pandemic.

RCC x Leger Holiday Shopping Survey 2024

Canadians to Spend More This Holiday Season, But Mindfully Canadians plan to spend more this holiday season, despite financial challenges. Holiday spending is set to…

RCC x Leger Holiday Shopping Survey 2023

Comprehensive 103-page report. An impressive 90% of Canadians plan to shop this holiday season yet 88% (83% in 2022) will be more vigilant than ever…

RCC Holiday Shopping Survey 2022

Comprehensive 147-page report on how consumer plan to shop for holiday 2022 The RCC X Leger 5th annual Holiday Shopping Survey of over 2,500 Canadians…

2024 Holiday Shopping Trends, Statistics & Insights – Adobe

Get insights into seasonal retail trends — as they happen.

2024 Holiday Customer Insights Guide – Walmart Connect

Retail media guide to help advertisers spark joy for Walmart customers this season.

Holiday Trends Report 2024 – Flipp

Explore Canadian shopping behaviours and priorities leading up to the holiday season with a data-driven look at what matters most to shoppers as they plan their seasonal purchases.

2024 Canadian holiday outlook – PwC Canada

To better understand what matters most to shoppers this holiday season, PWC Canada surveyed 1,000 Canadian consumers late this summer.

2024 Holiday Retail Outlook – Deloitte

Although budgets are a bit bigger, ’tis the season of cautious spending for most consumers. Retailers who offer value and transparency will find themselves on top this year. Unwrap the trends and insights defining Canada’s 2024 holiday retail landscape.

2024 Holiday Playbook – Listrak

2024 has been a challenging year for retailers and brands, but marketers can confidently meet year-end targets with these data-informed strategies from Listrak experts.

2024 Holiday Shopping Predictions – Salesforce

Salesforce’s holiday shopping predictions show a challenging season ahead for shoppers and retailers.

Beyond Inspiration: How Pinterest Drives Holiday Sales Performance

Pinterest users come to the platform months before special events and moments to find inspiration, save ideas, and start shopping.

The Meta Holiday 2024 Performance Playbook

This is your comprehensive guide to making sure your holiday ad campaigns take full advantage of sales opportunities. 55% of holiday shoppers reported Meta helped influence their seasonal purchases.

The 2024 Holiday Guide for Retailers – Salesforce

In an era when 20% of customers deliver an astonishing 150% of profits, improving customer retention and growing share of wallet has never been more important.

Drive holiday sales with TikTok advertising

Inspire shoppers from discovery to purchase and beyond this holiday shopping season with our 2024 holiday marketing playbook: The Holidays For You.

RCC Retail Matters Webinar: Peak Season Hiring with Lasting Impact

In a challenging labour market, peak season hiring offers an opportunity to build new, and potentially long-term, relationships with seasonal hires. Will holiday season 2022 bring new challenges?

Meta: Holiday, Unwrapped: Mega Sales

Black Friday was one of the first mega sales days (MSDs) globally, and while North America has expanded MSDs to include Cyber Monday, mobile-first regions like Southeast Asia now experience 8-10 MSDs annually.

Meta: Holiday Unwrapped: Gifting

Ricardo Varela, Creative Strategist with Facebook’s Creative Shop, highlights a successful holiday campaign from Josh Cellars who leveraged the Pitch, Play, Plunge creative framework to develop their holiday campaign.