Holiday 2024: Latest Research, Strategies, and Tools 

Curious about Canadian shopping intentions for 2024? Explore the pre-season 2024 RCC x Leger Holiday Warm-Up Report (RCC Member-only resource).

We’ll be releasing the 7th annual full report in October.  Register now for the FREE Webinar.   

We’re gathering new resources for 2024 to enhance your holiday planning. Meanwhile, check out some top 2023 resources to inspire you and your staff. Bookmark this page for updates! 

Previous Years’ RCC x LEGER Holiday Shopping Surveys 

Exclusive to RCC Members – Find out how consumer shopping habits and intentions continue to evolve post-pandemic.

RCC x Leger Holiday Shopping Survey 2023

Comprehensive 103-page report. An impressive 90% of Canadians plan to shop this holiday season yet 88% (83% in 2022) will be more vigilant than ever…

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RCC Holiday Shopping Survey 2022

 Comprehensive 147-page report on how consumer plan to shop for holiday 2022 The RCC X Leger 5th annual Holiday Shopping Survey of over 2,500 Canadians…

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RCC x Leger Holiday HeadStart: Pre-Season Mini Survey

This year, RCC and Leger are enhancing your holiday planning arsenal with an exciting new resource: the RCC x Leger Holiday HeadStart: Pre-Season Mini Survey.…

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Holiday 2024 Research, Guidebooks, Trends, and Articles

The Meta Holiday 2024 Performance Playbook

This is your comprehensive guide to making sure your holiday ad campaigns take full advantage of sales opportunities. 55% of holiday shoppers reported Meta helped influence their seasonal purchases.

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The 2024 Holiday Guide for Retailers – Salesforce

In an era when 20% of customers deliver an astonishing 150% of profits, improving customer retention and growing share of wallet has never been more important.

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Drive holiday sales with TikTok advertising

Inspire shoppers from discovery to purchase and beyond this holiday shopping season with our 2024 holiday marketing playbook: The Holidays For You.

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Videos

RCC Retail Matters Webinar: Peak Season Hiring with Lasting Impact

In a challenging labour market, peak season hiring offers an opportunity to build new, and potentially long-term, relationships with seasonal hires. Will holiday season 2022 bring new challenges?

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Meta: Holiday, Unwrapped: Mega Sales

Black Friday was one of the first mega sales days (MSDs) globally, and while North America has expanded MSDs to include Cyber Monday, mobile-first regions like Southeast Asia now experience 8-10 MSDs annually.

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Meta: Holiday Unwrapped: Gifting

Ricardo Varela, Creative Strategist with Facebook’s Creative Shop, highlights a successful holiday campaign from Josh Cellars who leveraged the Pitch, Play, Plunge creative framework to develop their holiday campaign.

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RCC’s Loss Prevention Holiday Kit

Top Holiday Resources For Retailers – 2023 & 2022

Research

Guides