Tips and tools to support retailers during the 2021 holiday season
As we head into peak shopping season, RCC has compiled this list of key research and resources to help retailers fine-tune and optimize their 2021 holiday plans. We’ll share everything we find on retail during this period, from e-commerce and digital insights to in-store experiences to cutting edge delivery experiences.
New information will be added regularly so check back often!
(We’ve also kept some of the most popular resources from 2020 – see the bottom of the page for your favorites).
RCC Leger Holiday Research
Conducted by Leger, Retail Council of Canada’s 4th annual Holiday Shopping Survey 2021 asked Canadians from coast to coast how they intend to shop this upcoming holiday shopping season.
Holiday Research and Guidebooks
This holiday season, retailers and brands that can meet consumers’ desire for convenience and a “frictionless” experience could be at an advantage.
This global survey sheds lights on current consumer attitudes and values that have emerged from the COVID pandemic, and how they are impacting consumer behavior in the lead up to the 2021 holiday season.
One thing is clear: consumers in 2021 want no boundaries between their digital and physical retail experiences. Use these actionable tips to hit your sales targets and give your customers unforgettable shopping experiences this holiday season—in-store and online.
An introduction and guide to marketing on Pinterest, including consumer insights, strategic timelines, and creative inspiration. This guide helps retailers of all sizes harness the benefits of Pinterest.
The holiday shopping season is fast approaching. But with the pandemic still ongoing in various ways, it’s going to look a bit different this year. This report covers anticipated holiday shopping behaviors, marketing timelines, and delivering on ROI.
Join Google for Think Retail on Air, a virtual event focused on preparing your business for the holidays. The 2021 holiday season is predicted, yet again, to be unlike any other. Tune in to hear industry experts and Google product specialists share the latest holiday shopping insights, trends, and strategies to help you capture the comeback this season.
Snapchat’s how-to guide to discover how your brand can capture the hearts and wallets of gifters and celebrators all festive shopping season long.
Google has created a straightforward guide to help retailers in Canada better leverage Google’s tools, product recommendations, and consumer insights to help you achieve your business and marketing objectives.
This straightforward retail guide helps you get the most out of Google during the holidays with highly useful tools, product recommendations, and consumer insights to navigate changing consumer needs, regional restrictions and help you achieve and exceed your holiday objectives.
The New Holiday Retail Planning Guide: Preparing for the 2021 holiday shopping landscape
This guide offers tips and strategies on how to optimize your digital channels as you navigate the 2021 holiday season.
In this marketing guide, you’ll learn how peoples’ need to feel connected, entertained and inspired is affecting the way they shop and buy – and how the FaceBook Discovery Commerce system can deliver on each of these needs by creating personalized discovery experiences.
Deloitte also forecasts that e-commerce sales will grow by 11-15%, year-over-year, during the 2021-2022 holiday season. This will likely result in e-commerce holiday sales reaching between $210 billion and $218 billion this season.
Explore new research insights from the Ipsos U.S. syndicated online community to learn how shoppers are adapting to the evolving post-pandemic retail landscape today, and how they are planning ahead for Black Friday and beyond.
As consumers decide which of their
newfound shopping preferences will stick, the pressure remains on retailers to stay responsive and agile while keeping an eye on what’s happening with consumer sentiment. Find insights from Canada Posts’ consumer research to help you plan, respond and execute like an e-commerce leader.
Videos and Webinars
Is your brand ready for the holidays? Hear from industry leaders about how they’re preparing for mega sales days this year — and how you can too.
Are you connecting with your ideal holiday shoppers? Find out how personalization and inspiring creative can help you reach the people who matter most.
Do you know how to measure your marketing efforts? Get insights from Facebook experts to create seamless Holiday shopping.
This free webinar shares Canada Posts’ recent learning from its commerce research study. It builds on lessons learned in holiday 2020 and will help you plan, develop, and execute strategies for a successful holiday season in 2021.
RCC and Google teamed up in 2020 to create a online resource for retailers for the COVID era.
This series consists of five videos covering everything from setting up your online store to digital marketing strategies.
Shareable Holiday Materials
Here are shareable consumer-focused videos and posters you can use to encourage early and safe shopping with a local retailer this holiday so that everyone can enjoy this special time of the year.
- Best practices for creating a holiday retail security strategy
- Best practices for crowd management this holiday season
Top 2020 holiday shopping articles and resources
- Black Friday: Time to breathe new life into the retail stalwart (IPSOS)
- Online Shopping During COVID-19 Exceeds 2019 Holiday Season Levels (Adobe)
- COVID-19 and the 2020 Online Holiday Shopping Season (Finch Advertising)
- RCC x Leger, Holiday Shopping Survery
- Google Canadian Data: Five Truths for Holiday 2020
- How the pandemic may affect holiday shopping