Tips and tools to support retailers during the holiday season
RCC is compiling key industry research and holiday resources for retailers to help fine-tune and optimize holiday plans to ensure a strong finish to 2022.
We’ll keep adding to this page to ensure we share the best resources we find on everything from e-commerce and digital insights, surveys and articles, to the best in-store experiences and cutting edge delivery systems.
We’d also like to encourage you to check out the just released RCC X Leger Holiday Shopping Survey. It’s packed with the latest findings. And new this year, thanks to deeper advanced analytics, is invaluable information on five distinct consumer profiles.
New information will be added regularly so check back often!
(We’ve also kept some of the most popular resources from previous years – see the bottom of the page for these favorites).
Holiday ’22 Research, Guidebooks, Trends, and Articles
RCC x Leger Holiday Shopping
This year, Canadians are planning more in-person celebrations, are anticipating spending more time searching and buying in physical stores, and, foresee laying out $790 on holiday purchases – about the same as last year – despite financial challenges. View research.
Canadians prioritize intentional spending as nearly nine in 10 feel the financial pinch
Today, the majority of Canadians (67 per cent) are carefully planning their purchases, and over half (55 per cent) say they are less likely to spend on impulse now than they were before the pandemic. Read more.
KPMG’s Outlook For Holiday 2022
Roughly half the respondents expect to see increases in both physical store (51 percent) and e-commerce traffic (50 percent). Not surprisingly, the report notes that retailers are significantly more bullish than industry analysts about increases regardless of channel. See insights.
Moneris Data Stories from Black Friday and Cyber Monday 2021
Black Friday and Cyber Monday have come and gone again, and we’re taking a look back at spending numbers from across the country. From the return of in-person shopping to the rise in apparel and vehicle sales, Black Friday and Cyber Monday are a positive spend story to end the year on. View article.
Navigating your 2022 Holiday strategy
Reflecting on both pre-pandemic and pandemic holiday shopping seasons, Google Canada will offer retailers predictions and tactics to help make the 2022 holiday season a success. View the presentation.
RCC Holiday Shopping Survey 2021
Unlike last year, when the uncertainty of the pandemic made Canadians less structured in their approach to holiday planning, this year they are anticipating to return to their pre-pandemic holiday traditions that include in-person celebrations, shopping at brick-and-mortar stores and more gift giving. Read the survey results.
Planning Guide for Retailers with Salesforce
Inflation, supply problems, and labour shortages can’t keep you down. Here’s how to deliver holiday happiness and revenue all year round. Learn more.
Your 2022 guide to drive retail sales and reach new customers with Google
In this guide, you’ll learn how to better connect with customers on these new shopping journeys and drive more sales. Learn more.
3 ways retailers can effectively prepare now for 2022 Holiday Season with Forbes
Christmas in July has taken on a new meaning over the last couple of years. In many retail circles, it’s now the kickoff to preparing for the upcoming holiday shopping season. Learn more.
2022 Holiday Marketing Insights from Pinterest
This year, holiday shoppers plan to celebrate as much as they can. They’re finally ready to throw those parties they’ve dreamt of for the past couple years. Big Halloween bashes. Formal winter fests. Giant Thanksgiving potlucks with everyone they’ve been waiting to see. Learn more.
2022 Canadian retail outlook – Deloitte
It’s been an unpredictable two years for Canadian retailers. Navigating pandemic-related safety mandates and pivoting their operations to evolve with the drastic shift to online shopping was not the only challenge retailers have had to overcome. Learn more.
What Amazon Prime Day, Target, & Walmart ‘Christmas In July’ sales events signal for holiday 2022
Amazon said 300 million items were sold worldwide, up from 250 million last year, and Amazon selling partners generated over $3 billion, nearly a 60% increase over the $1.9 billion sold in the previous year. Overall, consumers saved $1.7 billion during the event. Learn more.
Videos
RCC Retail Matters Webinar: Peak Season Hiring with Lasting Impact
In a challenging labour market, peak season hiring offers an opportunity to build new, and potentially long-term, relationships with seasonal hires. Will holiday season 2022 bring new challenges?
Meta: Holiday Unwrapped: Gifting
Ricardo Varela, Creative Strategist with Facebook’s Creative Shop, highlights a successful holiday campaign from Josh Cellars who leveraged the Pitch, Play, Plunge creative framework to develop their holiday campaign.
Meta: Holiday, Unwrapped: Mega Sales
Black Friday was one of the first mega sales days (MSDs) globally, and while North America has expanded MSDs to include Cyber Monday, mobile-first regions like Southeast Asia now experience 8-10 MSDs annually.
RCC’s Loss Prevention Holiday Kit
Top holiday resources for retailers – 2020 & 2021
Research
- RCC x Leger Holiday Shopping Survey 2021
- 2021 holiday retail outlook – Deloitte
- Sitecore 2021 Holiday trends report
- 2021 Canadian holiday outlook – PWC
- The pandemic effect- MIQ
- Win the festive shopping season – Snapchat
- Turn on the power of personalization for the holidays – Facebook
- Looking ahead to the 2021 holiday shopping season – Ipsos
- Shopify Holiday Selling Tips for Retailers
- Holiday spend trends for 2020 : What to look out for – Moneris