Brick and Mortar Retail Forum

November 19, 2019

| 7:30am - 11:30am

Brick & Mortar Retail Forum

While consumers continue exploring new choices for where and how to shop, there has never been a better opportunity for retailers to create memorable brand interactions for customers through the in-store, retail experience. Attend the Brick and Mortar Retail Forum to discover valuable insights and new considerations for developing store designs to ensure the experience drives sales while also enhancing overall retail brand value. Register now


Toronto Reference Library,
789 Yonge St,
Toronto, ON M4W 2G8



7:30 am

Registration Open

7:30 – 8:20 am

Breakfast and Networking

8:20 – 8:30 am

Welcoming Remarks

8:30 – 9:10 am

Creating Content in Brick and Mortar

Customers are encountering brands on the street and in-store with experiences that are capturing the attention of both new and loyal customers. In an era of constant content retailers are also challenged to create reasons to have customers continually coming back for me. This panel discussion will profile recent projects and activations that keep customers and the bottom line delighted.

9:10 – 9:15 am

“Fast Five” Sponsor Highlight

9:15 – 9:45 am

Reveals 2019 Shopping Centre Study Results

Craig Patterson, Editor-in-chief of Retail-Insider, returns to discuss the latest findings and trends from Retail Council of Canada’s 2019 Canadian Shopping Centre Study. Craig is joined by Voice of Retail Podcast host Michael LeBlanc as they dig into the details revealing Canada’s busiest shopping centres and the bold changes that are creating new communities.

Craig Patterson, Editor-in-Chief, Retail Insider

Michael LeBlanc, Senior Retail Advisor, Retail Council of Canada

9:45 – 10:25 am

New Era Shopping Centres

Shopping centres are transforming into complete communities that are creating experiences by using cutting-edge technologies while embracing entertainment, enhanced food and beverage options, and even flexible workspaces. Leading management companies join us to discuss the trends and priorities in shopping centre development and give retailers a sneak peek at the vision board for the future of communities that shop, live and celebrate together.


Nick Iozzo, Sr. Director Retail Innovation and Lead Generation, Oxford Properties Group

10:25 – 11:00 am

Networking Break

11:00 – 11:20 am

Measure Right. Opt In. Don’t Get Left Behind.

Retailers need to start attributing part of their store sales to their digital marketing to mirror real consumer behaviour. Now is the time to get started with the data that’s available to fuel growth vs. wait for perfect data to start (which will never come.) Technology continues to create new opportunities to connect shoppers to stores and Google Canada’s Chris Chan shares tangible examples that can power your strategic plan.


Chris Chan, Head of Retail Industry, Google Canada

11:20 – 11:50 am

The Art of Data is the Shopping Centre’s Superpower

Data is easy to collect from your online customers but who are the people walking by your store each day? Anonymous video analysis technology is now on the scene and retailers have in sight a new data touchpoint of anonymous traffic data that can measure impact of window displays for the right messaging, ensure adequate staffing and even ensure an accurate.

Tracy Smith, Senior Vice-President, Marketing & Innovation Retail, Ivanhoe Cambridge

12:00 – 1:00 pm

Closing Remarks

1:00 – 4:00 pm

Retail Cannabis Forum


TicketsBrick & Mortar Retail ForumRetail Cannabis + Brick & Mortar Combo
Retail Council of Canada Members$199$325
Independent Retail Member (Annual sales under $10 mil)$99$99
Group DiscountApply an additional 10% group discount on each registration when 5 or more people register at the same time.

Combo Pricing: Why not maximize your learning by attending both events? See how Brick & Mortar and Cannabis are leading the way for the most innovative retail experiences today and take advantage of our special combo pricing for Cannabis in Retail Forum and Brick and Mortar.

Register online or download fillable registration form.


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For sponsorship related inquiries, please contact

Watch this space for speaker and agenda announcements.

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