This special forum will explore Canadian shoppers’ attitudes/expectations of bricks & mortar, bricks & mortar + online, and online retailers. The event will provide highlights from the definitive study,
From Omni-Channel to Frictionless Retail a survey of over 5000 Canadian consumers, done in partnership with WisePlum ® and Microsoft.
Key questions that will be answered include the reasons for shoppers’ preferences for where and how they purchase, and how these differences vary by retail vertical, age and gender. This event will provide retailers with actionable insights on how to mitigate existing friction points within and across channels as well how to build loyalty with customers post-purchase.
April 19, 2018
7:30 am - 11:00 am
Four Seasons Hotel
791 W Georgia St, Vancouver, BC.