Retail Flyer Forum

October 29, 2019

| 7:30am - 11:30am

Retail Flyer Forum 2019

Retail Flyer Forum 2019 will explore the latest innovations in print flyer marketing and what the future of the flyer looks like. Hear from powerhouse speakers and gain actionable insights to invigorate your flyer marketing strategy. Register now

Session topics include:

  • Adapting to the evolution of flyer marketing
  • Data and personalization
  • Complying with privacy laws
  • and more


The Carlu
444 Yonge St,
Toronto, ON M5B 2H4


  7:30 am

Registration Open

7:30 – 8:20 am

Breakfast and Networking

8:20 – 8:30 am

Welcoming Remarks

8:30 – 9:00 am

Journey for Change

Is the current state of flyer marketing what we thought it would be? Retailers are planning for the future and the radical change that is to come but how are plans to stack up against reality? Discover how retailers constantly adjust against expectations and continue to move forward in the evolution of retail flyer marketing.


Patrick Dickinson, Retail Industry Expert

(Formerly of Hudson’s Bay, Publicis, J. Walter Thomson)

9:00 – 9:05 am

Real Tale… It’s All in The Details

“Fast Five” Sponsor Highlight 

Be a fly on the wall and follow Debbie through her day to discover Novus’s unique viewpoint on the media landscape through the lens of location for retailers who are looking for a geo-centric, data-driven, media-agnostic approach.


Debbie Drutz, President, Novus Canada


9:05 – 9:15 am

What the Chief Marketing Officer Should Know About Privacy

PwC presents insights on the Generally Accepted Privacy Principles in Canada, the GDPR, the CCPA and the very active global Privacy environment tailored specifically for the “CMO” to understand what is critical for your plans for 2020.


Kathleen Champagne, Director Cyber Security and Privacy, PwC




Jordan Prokopy, Partner, Cyber Security & Privacy, National Privacy Practice Leader, PwC

9:15 – 9:55 am

What the Flyer Means for Business and Decisions Made in Various Departments

A unique opportunity to be a fly on the wall as retailers discuss what the flyer means within their various roles. Marketing, Store Operations and Merchandising gather for a round table to help attendees understand how their colleagues are thinking about the flyer strategy and implementation. Watch for panelists to be announced.


Sean Martin, Chief Business Officer, Flipp Corporation (moderator)




Erika Dehaas, Director, Marketing, Sobeys




Lisa Stephenson, Senior Manager of Advertising, The Home Depot

9:55 – 10:00 am

“Fast Five” Sponsor Highlight ft. Canada Post


Craig Rouillard, Sr. Account Executive, Canada Post

10:00 – 10:30 am

Networking Break

10:30 – 11:00 am

Maximizing your Investment in Data

Attribution can be very difficult to figure out, which platform make the impact? Where are customers coming from? Having data is valuable but knowing how to apply it is invaluable. Join us for an insightful discussion to explore how retailers are maximizing their data investment and how it is playing a key role in personalized communications.


Lisa Orpen, Vice President, National and Multi-Market Sales, StarMetroland Media (Moderator)




Warren Cable, Vice President,(Product & eCommerce), Rogers Communications

11:00 – 11:45 am

The Evolution of Digital Marketing

The role of digital marketing is quickly evolving. Join us for a panel discussion that will examine how retailers are keeping up with the latest trends and how expectations for the role of digital marketing are changing.


Robert Allan, Director of Digital Marketing, Acquisition, Lowes Canada




Julie Unsworth, Director, Integrated Content & Media, Longo Brothers Fruit Markets Inc.

11:45 am

Closing Remarks





Retail Council of Canada Members $199
Non-Members $299
Independent Retail Member
(Annual sales under $10 mil)
Group Discount
Apply an additional 10% group discount on each registration when 5 or more people register at the same time.

Register online or download fillable registration form.

Watch this space for speaker and agenda announcements.

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