Retail Flyer Forum

Please note that this event has passed. Please view our upcoming events page or contact for inquiries about future events.

October 29, 2019

| 7:30am - 11:30am

Please note that this event has passed. Please view our upcoming events page or contact for inquiries about future events.

Retail Flyer Forum 2019

Flyer marketing continues to be critical to retail success.

As consumers change how they buy, knowing how this ever evolving interdepartmental tool can best be leveraged and attribution measured, across print and digital formats, is more complex than ever. Leading retailers will share their latest, most effective flyer strategies and discuss the flyer’s future. Register now

Join these companies attending Retail Flyer Forum:

Canada PostCanadian TireFlippGiant TigerGoogleHome DepotLCBOLong & McQuade Musical InstrumentsLongo’sLowes CanadaM&M Food MarketPusateri’s Fine FoodsShoppers Drug MartSobeysWalmart Canada


The Carlu, 444 Yonge St, Toronto, ON M5B 2H4



  7:30 am

Registration Open

7:30 – 8:20 am

Breakfast and Networking

8:20 – 8:30 am

Welcoming Remarks

8:30 – 9:00 am

Journey for Change

Is the current state of flyer marketing what we thought it would be? Retailers are planning for the future and the radical change that is to come but how are plans to stack up against reality? Discover how retailers constantly adjust against expectations and continue to move forward in the evolution of retail flyer marketing.


Patrick Dickinson, Retail Industry Expert

(Formerly of Hudson’s Bay, Publicis, J. Walter Thomson)

9:00 – 9:05 am

Real Tale… It’s All in The Details

“Fast Five” Sponsor Highlight 

Be a fly on the wall and follow Debbie through her day to discover Novus’s unique viewpoint on the media landscape through the lens of location for retailers who are looking for a geo-centric, data-driven, media-agnostic approach.


Debbie Drutz, President, Novus Canada


9:05 – 9:15 am

What the Chief Marketing Officer Should Know About Privacy

PwC presents insights on the Generally Accepted Privacy Principles in Canada, the GDPR, the CCPA and the very active global Privacy environment tailored specifically for the “CMO” to understand what is critical for your plans for 2020.

Kathleen Champagne, Director Cyber Security and Privacy, PwC

Jordan Prokopy, Partner, Cyber Security & Privacy, National Privacy Practice Leader, PwC

9:15 – 9:55 am

What the Flyer Means for Business and Decisions Made in Various Departments

A unique opportunity to be a fly on the wall as retailers discuss what the flyer means within their various roles. Marketing, Store Operations and Merchandising gather for a round table to help attendees understand how their colleagues are thinking about the flyer strategy and implementation. Watch for panelists to be announced.


Sean Martin, Chief Business Officer, Flipp Corporation (moderator)

Erika Dehaas, Director, Marketing, Sobeys

Lisa Stephenson, Senior Manager of Advertising, The Home Depot

9:55 – 10:00 am

Making Consumers Comfortable with Data Usage

“Fast Five” Sponsor Highlight

As marketers and retailers we have a responsibility to give our customers the opportunity to provide informed consent for the usage of their data. When done correctly, everyone wins. Learn how The Weather Network has approached this from a consumer-friendly perspective.

Celeste Normington, Head of Sales, Data and Technology Platforms, Pelmorex Corp.

10:00 – 10:30 am

Networking Break

10:30 – 10:35 am

The Power of the Mailbox

“Fast Five” Sponsor Highlight

Discover the ROI model retailers are utilizing to maximize marketing performance with print advertising distribution. Retailers benefit when they leverage their partnership with Canada Post as demonstrated by the quick case studies shared.


Craig Rouillard, Sr. Account Executive, Canada Post

10:35 – 11:05 am

Maximizing your Investment in Data

Attribution can be very difficult to figure out, which platform make the impact? Where are customers coming from? Having data is valuable but knowing how to apply it is invaluable. Join us for an insightful discussion to explore how retailers are maximizing their data investment and how it is playing a key role in personalized communications.


Lisa Orpen, Vice President, National and Multi-Market Sales, StarMetroland Media (Moderator)



Samir Kulkarni, CEO, Showcase




Michelle Read-Kulig, Director Digital Marketing & Loyalty, Pizza Pizza

11:05 – 11:45 am

Captivating Flyers: The Trends and Opportunities

More than the weekly special, the flyer plays a key role in storytelling and retailers are getting creative with the way they deliver it. Our panel shares the trends and opportunities in flyer marketing that has them excited and is keeping customers engaged.

Robert Allan, Director of Digital Marketing, Acquisition, Lowes Canada




Julie Unsworth, Director, Integrated Content & Media, Longo Brothers Fruit Markets Inc.



Ken Meagher, General Manager, Targeo (Moderator)

11:45 am

Closing Remarks





Retail Council of Canada Members $199
Non-Members $299
Independent Retail Member
(Annual sales under $10 mil)
Group Discount
Apply an additional 10% group discount on each registration when 5 or more people register at the same time.