Evolution of Retail Webinar Series: Engaging your Customer with Campaign Management

November 29, 2018

3:00pm - 3:30pm

Today’s consumer expects that retailers will use their personal information to provide them with a personalized shopping experience. In fact, “knowing the customer” and using that knowledge effectively is a significant driver of customer loyalty. Information about customers (both personally and anonymously) has always been available. Knowing how to take that data and turn it into actionable knowledge is quite another thing.​​

In this session, Dave Rodgerson of Microsoft talks with Wes Hopkins from Adobe about the way that campaign management systems can provide retailers with the tools they need to develop and execute marketing campaigns that resonate with consumers. Dave and Wes will talk through a demonstration following a customer journey from first click through to conversion. At each step along the way we’ll use X-Ray to ‘peek behind the scenes’ to see how you can capture and action customer data to create a rich relevant, personalized experience both on-site and off.​​​

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