Get to know the changing shopping habits of Canadians

Please note that this event has passed. Please view our upcoming events page or contact events@retailcouncil.org for inquiries about future events.

March 25, 2021

| 2:00pm

Looking to get deeper insights into your customers’ shopping habits to optimize your store locations and merchandising mix, and to provide shipping options that are more relevant to your target market? Now, more than ever, knowing your consumers and changing store trade areas will help your go-to-market strategy. Using ClickSpend and MobileScapes data, we’ll show you how to see who is shopping at your store locations or online.What you will hear about:

  • Comparison of retail category changes during the pandemic and how different banners have been affected
  • Evaluation of changing trade area patterns to understand the implications for retailers going forward
  • Review of spending categories online and offline to understand which ones are affected the most
  • Evaluation of changing consumer loyalty and cross-shopping behaviour across some retail categories
  • Time of day changes that affect retailer operations

 

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