About the Webinar
Mobile and digital channels have created new and exciting opportunities for marketers to personalize customer experiences in compelling and timely ways. Join SAS experts for an exploration of the benefits and challenges of marketing personalization in the age of the always-connected customer. We’ll discuss proven methods for enabling a consistent and personalized cross-channel experience and provide an overview of SAS® Customer Intelligence 360.
What You'll Learn
- The implications of always-on brand access and the always-connected customer.
- How to provide a personalized experience to maintain and grow loyalty across channels.
- The importance of enabling a consistent and personalized cross-channel experience.