Unveiling of the Annual WOW Study

Please note that this event has passed. Please view our upcoming events page or contact events@retailcouncil.org for inquiries about future events.

January 15, 2021

| 12:00pm - 1:00pm

On January 15, 2021, Leger, in collaboration with the Retail Council of Canada (RCC), will unveil the results of its 10th annual WOW study.

As part of this study, 145 stores in Ontario, in 20 different sectors, were evaluated by nearly 13,000 Ontarians in order to answer:

  • Which retailer(s) offer the best in-store customer experience?
  • What are Ontario retailers’ strengths and weaknesses?
  • What are the main in-store irritants?
  • [NEW IN 2020] How did the implementation of new health and safety measures related to COVID-19 affect the customer experience during in-store visits?

Join us to learn about the major 2020 in-store customer experience trends and discover the results of our WOW Digital study, which evaluates the online customer experience (from online shopping to delivery).