Canada’s Most Innovative Grocery Products Revealed

June 4, 2015

TORONTO, June 4, 2015 – Gay Lea Foods Co-Operative Ltd. and Nutrinor Cooperative were the big
winners of the night at the annual Canadian Grand Prix New Product Awards. Gay Lea Foods Co-
Operative Ltd. was presented two awards for its Gay Lea Foods Real Coconut Whipped Cream (best
Condiment & Sauce, and the coveted All Canadian Special Award). Nutrinor Cooperative was presented
two awards for its Organic Nordic Milk (best Dairy Product, and the much sought-after Healthy Innovation
Special Award).

During the June 3rd gala at the Toronto Congress Centre, attended by industry insiders from across the
country, the awards program recognized the top new grocery products in food, non-food and private label
categories in Canada. A total of 34 awards were presented, as selected by a 30-member jury.

“The Canadian Grand Prix New Product Awards Program is key to our industry as it celebrates creativity
and innovation. Investing in new products is the lifeblood of the grocery industry and it is instrumental in
driving its success,” says Diane J. Brisebois, President & CEO, Retail Council of Canada.

There was a three-way tie for winning three awards each: Procter & Gamble Inc. won awards for Health
Care, Personal Care, and Paper, Plastic & Foil; Sobeys Inc. won awards for Confectionery, Snack &
Dessert, Condiments & Sauces, and Dairy, Eggs, Meat & Seafood; Walmart Canada won for Bakery,
Baby Care, and Paper, Plastic & Foil.

The only other company to win multiple Canadian Grand Prix New Product Awards was Metro Brands,
G.P., which grabbed private label awards in the Prepared Foods & Entrees category for Irresistibles
Flatbread and in the Household Products category for Irresistibles Dish Soap.

In the three other special awards categories, Parmalat Canada Astro Original won Consumer
Acceptance. Veg Pro International Inc. Asian-StyleStir Fries won Innovation and Originality. The Clorox
Company of Canada, Ltd. LIQUID-PLUMR – Hair Clog Eliminator won Innovative Packaging.

“Canadian Grand Prix New Product Awards Winners are a testament to the very best in product
development and consumer satisfaction,” says Brisebois. “We are proud to recognize the teams and
brands behind these outstanding new products.”

The jury was comprised of consumer goods experts and Marcus Von Albrecht, a B.C. Chef and President
of Mava Foods, who served as chair. They evaluated the food and private label products in March at
Montreal’s Institut de tourisme et d’hôtellerie du Québec, and assessed the non-food products at home
over six weeks.

Through a rigorous judging process, the jury graded each entry on five criteria: uniqueness and
innovation, product characteristics, presentation and packaging, overall consumer value, and consumer
acceptance (household penetration rate of a product).

Among the award presenters at the gala were representatives from sponsors CHEP Canada, Dairy
Farmers of Canada, Interac, and TC Media & TC Transcontinental Printing.

This year’s Canadian Grand Prix New Product Awards Program was open to manufacturers and
distributors of all sizes, for products introduced during the 2014 calendar year. Winners and Finalists can
use the Canadian Grand Prix New Product Awards logo on their packaging for the next two years.

To view the complete list of Winners, visit:

For further information:
Colin Asuncion
Retail Council of Canada
[email protected]